WHO WE ARE: A human optimization and biohacking coaching team dedicated to helping individuals enhance longevity, cognitive performance, and physical vitality through science-based strategies and personalized health protocols.
We combine data-driven insights with evidence-backed practices in nutrition, sleep, fitness, and mental resilience to help clients take control of their biology, slow the aging process, and sustain peak performance throughout life.
MISSION STATEMENT: To empower individuals to optimize their health span and performance by translating cutting-edge science into practical, measurable strategies that enhance energy, focus, and longevity.
CORE VALUES
We believe that through education, technology, and consistent action, anyone can reclaim control over their biology and achieve their full human potential.
1. Science First
We rely on proven, evidence-based methods grounded in physiology, neuroscience, and performance science — not trends or hype.
2. Personalization
Every individual is unique. We tailor our coaching programs to align with each client’s biology, lifestyle, and goals.
3. Longevity Through Balance
True optimization is sustainable. We promote long-term, realistic biohacking and wellness strategies that balance performance with recovery.
4. Integrity & Education
We value transparency, accuracy, and continuous learning — empowering our clients with knowledge and clear, measurable outcomes.
5. Human Potential
Our work centers on unlocking the body and mind’s innate capacity for growth, vitality, and peak performance at any age.
FOUNDERS
Bio for Kevin L. Koontz
Co-Founder & Chief Executive Officer – Kronos BioPerformance, LLC
Kevin L. Koontz is the Chief Executive Officer of Kronos BioPerformance, LLC, guiding the company’s mission to redefine human performance, accelerate biological repair, and advance longevity-focused innovation. With formal training in exercise physiology, naturopathic science, elite operational experience, and nearly a decade of specialized peptide research, Kevin brings a uniquely comprehensive and science-driven approach to optimizing human potential.
Kevin holds a Bachelor of Science in Exercise Physiology from Arizona State University and a Master of Science as a Naturopathic Practitioner from the New Eden School of Natural Medicine. His dual academic foundation in performance science and natural biological repair forms the core of Kronos BioPerformance’s philosophy—merging evidence-based human physiology with cutting-edge regenerative strategies.
For more than 9 years, Kevin has immersed himself in peptide science, conducting ongoing research, personal testing, and application of biologically active compounds. His work began with BPC-157, a peptide known for its role in accelerated soft tissue repair, inflammation regulation, and injury recovery. This initial focus on healing and functional restoration opened the door to a deeper exploration into the broader field of peptides.
Since then, Kevin has expanded his expertise across a wide range of peptides associated with:
- Cellular repair and regeneration
- Metabolic optimization
- Cognitive enhancement
- Hormonal balance support
- Anti-aging mechanisms and longevity pathways
- Immune system modulation
This extensive knowledge shapes Kronos BioPerformance’s protocols, product design, and educational philosophy, ensuring that the company remains aligned with emerging scientific advancements in performance and longevity medicine.
Kevin brings over 30 years of experience training individuals 1:1 and in group settings, along with his SCSC (Strength and Conditioning Specialist certification) earned in 1997. Early in his career, he also served as an assistant strength and conditioning coach, contributing to professional-level athletic performance and program design.
Before co-founding Kronos BioPerformance, Kevin built a distinguished 24-year career in federal and municipal law enforcement, serving as a detective, interdiction specialist, canine handler, and federal task force officer. His roles demanded elite physical conditioning, high-stakes decision making, behavioral psychology, and strategic planning—all of which directly inform his approach to building resilience and optimizing human performance.
Today, Kevin leads Kronos BioPerformance with a vision grounded in science, practicality, and lived experience. He oversees performance protocols, research strategy, product development, and educational frameworks that help individuals achieve faster recovery, enhanced vitality, and long-term biological health. His commitment to advancing peptide science and natural performance strategies continues to drive the company’s innovation and mission.
Bio for Nichole Renée Koontz
Co-Founder & President – Kronos BioPerformance, LLC
Nichole Renée Koontz is the Co-Founder and President of Kronos BioPerformance, LLC, where she brings more than two decades of technical, chemical, and product-development expertise to the company’s mission of advancing human performance and biological restoration. With a Bachelor of Science in Chemical Engineering from Arizona State University, Nichole’s deep understanding of chemistry, material science, and production processes forms the backbone of Kronos BioPerformance’s rigorous commitment to quality, safety, and scientific integrity.
Nichole began her career in semiconductor and chemical manufacturing, contributing to technical innovations that earned her two U.S. patents and recognition across the industry. Over the next 20+ years, she excelled as a technical sales and business development leader in the solar and renewable energy sectors—consistently overseeing multimillion-dollar accounts, guiding high-performing sales teams, and driving market-shaping strategies for some of the top companies in the industry.
At Kronos BioPerformance, Nichole leverages her chemical engineering background to evaluate and qualify peptide suppliers, assess synthesis and production methods, and ensure that every ingredient meets strict purity and performance standards. Her expertise in chemical processes allows her to oversee quality control, lab testing requirements, and supplier compliance—ensuring that the company’s products adhere to the highest scientific and safety benchmarks.
For more than a decade, Nichole has also applied her chemistry knowledge to hands-on formulation, creating her own natural skincare line made from ingredients sourced from her garden and other organic materials. She has developed lotions, serums, cleansers, and soaps with a focus on purity, biological compatibility, and the restorative power of nature—experience that directly influences Kronos BioPerformance’s approach to clean, science-driven product design.
Nichole’s passion for physical performance began early through sports and martial arts and has continued throughout her life. She trains regularly alongside her husband and business partner, Kevin Koontz, whom she met in high school. Married for over 27 years, they share not only a lifelong partnership but a joint mission to help others optimize health, recovery, and peak performance.
In her role as President, Nichole guides strategic planning, product quality, R&D support, and operational oversight for Kronos BioPerformance. Her blend of scientific depth, technical leadership, creative formulation, and lifelong commitment to wellness positions her as a driving force behind the company’s innovation, integrity, and growth.